End-user Priorities in European Digital Transformation, 2019: Top Company Goals Across Industries, Regions & Business Sizes

/EIN News/ -- Dublin, Oct. 21, 2019 (GLOBE NEWSWIRE) -- The "End User Priorities in Digital Transformation, Europe, 2019" report has been added to ResearchAndMarkets.com's offering.

Across industries, companies expect to increase their IT and Communications investments by 22%. Almost 100% of businesses in Europe have a digital transformation today; however, 19% believe they are behind others on their journey.

This is good news for technology vendors; however, the key to success is to gain a deeper understanding of their corporate objectives and delivering solutions that solve real problems.

This study takes a close look at top company goals across industries, regions and business sizes to discover opportunities for IT and Communications companies. Which technologies will help companies best achieve their corporate goals. Which companies are considered cutting-edge in developing digital solutions?

The overall research objective is to measure the current use and future decision-making behavior toward information technology (IT) and communications, specifically:

• Enterprise Mobility Management
• Digital Commerce
• Unified Communications & Collaboration (UCC)
• Data Centers & Cloud Infrastructure
• Digital Marketing (Omnichannel Marketing
• Marketing Automation)
• Customer Experience Management
• Cybersecurity
• Enterprise Information Management (Enterprises Content Management)
• Enterprise Resource Planning (ERP)
• Analytics

We also gained insights on implementation plans of emerging technologies such as Internet of Things (IoT), Blockchain, and Artificial Intelligence (AI).

• Discover the top business objectives and challenges facing companies across verticals and regions
• Understand the IT-related challenges that organizations face today
• Assess the current and future use of IT and communications technologies
• Evaluate factors that drive investments in digital transformation
• Gauge digital transformation trends
• Appraise available IT budgets
• Compare and contrast challenges, drivers, and investments across verticals
• Find gaps in CEO vs. CIO goals and plans

Improving customer experience and satisfaction is the most important business goal for the next two years, followed by improving operational efficiencies, and launching new products and services.

Nearly one-third of respondents believe that enhancing sales and marketing effectiveness, boosting creativity and innovation, and expanding to new markets are among the top 3 priorities for their business growth over the next two years.

Improving operational efficiencies is a top priority in APAC and LA, while enhancing customer experience and satisfaction is the most important corporate goal in NA and Europe.

Over the next two years, half of the Finance, Banking & Insurance and Healthcare sectors plan to focus on customer experience and satisfaction whereas half of the Travel & Hospitality and Retail industries intend to improve operational efficiencies.

Keeping up with new and continuously evolving security threats is a key reason for digital transformation to remain an ongoing process. Security is cited as the number one critical decision making factor. It's also one of the top reasons companies plan to replace technologies they currently own/use. Ensuring a high level of network security must be a big part of decision making when developing products over the next two years.

There is a correlation between IT investments and end-user revenue growth. Combined with an expected increase in IT investments of 22%, vendors have opportunities for growth over the next two years.

Customer satisfaction and improving sales are the major drivers behind the adoption of digital transformation. Companies that are able to effectively help end-user industries to implement a digital transformation strategy will be the winners.

Key Topics Covered

1. Research Objectives and Methods

• Research Objectives
• Survey Methodology
• End-User Priorities in Digital Transformation - Respondent IT Decision Maker Profile, Europe, 2019
• End-User Priorities in Digital Transformation - Respondent's Job Titles, Europe, 2019

2. Summary of Key Findings

3. End-User Priorities in Digital Transformation - How are Companies Performing Against Their Business Goals?

• Top 3 Business Goals, Europe, 2019 to 2020
• Top 3 Business Goals by Business Size, Europe, 2019 to 2020
• Level of Company Performance Against Own Targets, Top 2 Boxes, Europe, 2019 to 2020
• Status of Digital Transformation Strategy Implementation, Europe, 2019
• Top IT & Telecom Challenges, Europe, 2019 to 2020
• Top IT & Telecom Drivers, Europe, 2019 to 2020
• Factors Contributing to IT & Telecom Purchase Decisions, Europe, 2019 to 2020
• Top Security Threats by Business Size, Europe, 2019
• Investments Today, Europe, 2019
• IT/Telecom Solutions Investment Plans, Europe, 2020 to 2021
• Emerging Digital Solutions in Use Today, Europe, 2019

4. Emerging Technologies - Internet of Things (IoT)

• Internet of Things (Connected Devices) Investment Plan, Europe, 2020 to 2021
• Implementation Stage of Internet of Things (Connected Devices), Europe, 2019
• Reasons for Internet of Things (Connected Devices) Investment, Europe, 2019
• Competitive Advantages of Internet of Things (Connected Devices), Global, 2019
• Concerns Around IoT Installations, Europe, 2019

5. Emerging Technologies - Artificial Intelligence & Machine Learning (AI)

• Artificial Intelligence & Machine Learning Investment Plan, Europe, 2019 to 2020
• Implementation Stage of Artificial Intelligence & Machine Learning, Europe, 2019
• Reasons for AI Investment, Europe, 2019
• Competitive Advantage of Artificial Intelligence & Machine Learning, Europe, 2019
• Concerns Around Artificial Intelligence & Machine Learning Installations, Europe, 2019

6. Emerging Technologies - Blockchain/Distributed Ledger Technology (DLT)

• Blockchain/Distributed Ledger Technology (DLT) Investment Plan, Europe, 2019
• Implementation Stage of Blockchain (DLT), Europe, 2019
• Reasons for Blockchain Investment, Europe, 2019
• Competitive Advantage of Blockchain/Distributed Ledger Technology (DLT), Europe, 2019
• Concerns Around Blockchain Installations, Europe, 2019

7. End-User Priorities in Digital Transformation - IT Budgets & Plans for Investments

• Company Revenue Growth, Europe, 2019
• Global IT and Telecom Budget Allocation, Europe, 2019
• Global Budget Allocation: Investing in Current Solutions vs. New Solutions, Europe, 2019
• Correlation Between Revenue Growth and IT Investments, Europe, 2019
• Changes in Global IT & Telecom Budget Plans, Europe, 2019

8. Digital Transformation - Strategic Imperatives

9. Digital Transformation - The Last Word

For more information about this report visit https://www.researchandmarkets.com/r/40ct3k

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

                    CONTACT: ResearchAndMarkets.com
                             Laura Wood, Senior Press Manager
                             press@researchandmarkets.com
                             For E.S.T Office Hours Call 1-917-300-0470
                             For U.S./CAN Toll Free Call 1-800-526-8630
                             For GMT Office Hours Call +353-1-416-8900